Potent, powerful and often overlooked, serums can be a mystery when considering a well-rounded skincare routine. Do I need a face serum? Which serum is right for me? What does skin serum do? Well question no more. We’re dishing out the what, why and how associated with this skin-transforming product plus which formulas will alleviate your most crucial concerns. Let’s start with the basics. What is a serum? A serum is a super-concentrated treatment of active ingredients made u