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Serums...What are they and do I need one?

Potent, powerful and often overlooked, serums can be a mystery when considering a well-rounded skincare routine. Do I need a face serum? Which serum is right for me? What does skin serum do?

Well question no more. We’re dishing out the what, why and how associated with this skin-transforming product plus which formulas will alleviate your most crucial concerns.

Let’s start with the basics.

What is a serum? A serum is a super-concentrated treatment of active ingredients made up of smaller molecules than your average skincare product. Why is this important? This low molecular weight, plus a lighter texture, allows for faster absorption into the deeper layers of epidermis for fast effective results.

Why should I use a serum? You can have the skin you’ve always wanted. No matter your skin goals, there’s a serum to help you achieve it. With a unique combination of targeted ingredients, any one serum can pinpoint and address everything from fine lines and wrinkles to dullness, dehydration and uneven tone.

How to use face serum? Order of usage is as follows: cleanser, toner, serum, eye cream, moisturizer. Applying a dime-sized drop after toner keeps pH levels balanced while following with a hydrating cream provides essential moisture and supports a healthy skin barrier. For best results, use night and day.

Ready to find your perfect serum soul mate? Search for these skincare ingredients to target the following concerns.

Best Serum for Sagging Skin Look for Peptides. These short chains of amino acids have the ability to “boss around” your skin cells to improve elasticity and sculpt contours. We recommend: Stem Cell Crepey Skin Peptide Jelly

Best Serum for Spots, Scars and Uneven Skin Tone Look for Azelaic Acid, a natural active ingredient, significantly diminishes the appearance of skin blemishes, help fade post-acne marks and other discolorations, refine skin’s surface, and reveal a more even skin tone. It can even reduce skin sensitivity and is compatible with any skin type. In short,azelaic acid is an ingredient you need to know about. We recommend: Azelaic Acid Skin Fix

Best Serum for Dull, Dry Skin Look for Hyaluronic Acid found naturally in the skin and diminishes over time. These molecules are responsible for retaining moisture to plump and hydrate skin. We recommend: Hyaluronic Acid Vitamin C Serum

Best Anti-Aging Serum Look for Retinol. The gold standard, one size fits all ingredient for visibly younger, healthy-looking skin. Also found naturally in the body, this form of Vitamin A increases cell turnover to help even out skin tone, create a more radiant appearance, diminish pores and imperfections, firm and smooth skin, and minimize wrinkles and fine lines. We recommend: Retinol DMAE Serum


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